speed and performance
1. Increase the number of options
Chip describes a study conducted at Carnegie Mellon University. It studied 168 decisions in the field of business and it was found that only in 29% of cases, people who made decisions considered more than one solution to the problem. Chip advises managers that before they “fall in love forever,” they need to increase the number of options. Continue reading
The word “performance” never aroused my particular interest, although I, I confess, sometimes used it. This word can mean 1) “fruitfulness, productivity” and 2) “the ability to produce a particular quantity of products.” It’s easy to figure out how you can control the release of a given quantity of products – for example, every day at your factory produces 100 devices of the same quality. Continue reading
What’s the secret?
A well-chosen name can impress your fans, while a banal boring name is unlikely to add admiration for your business venture. True, it is never too late to change the name of the company. Some well-known companies changed their names when a more interesting idea arose (Xerox was once called Halloid Company; Nissan was Datsun; and LG is short for Lucky and GoldStar Co.). Continue reading