6 EXCELLENT WAYS TO USE E-MAIL MARKETING TO SEARCH FOR WORK
6 types of content for your email distribution
Here are six types of content that will help you get orders via e-mail:
1. Recommendations from clients and colleagues. Feel free to ask for recommendations not only from your customers, but also from people with whom you have carried out various projects. If such recommendations are in your newsletter, you will gain from your potential clients confidence in your professionalism and abilities. Make sure that these are recommendations in the right area, that they are complete and that they reveal your activities from different angles. Never try to fake reviews, for example, on behalf of the clearly non-existent “Mr. John G. from Chicago.”
2. Social networking on the topic: You and your work. No one in the social networks gets 100% positive feedback, because anyone on the network will still dislike at least just impeccable reputation. Try to get accolades about yourself and what you have achieved, and cleverly weave these reviews into the content of your e-mail marketing (along with links), which will be an additional confirmation of trust and respect for you.
3. Announcements of the projects you have just started working on. It’s necessary to include in your portfolio and / or resume not only those projects that you have already completed. Many projects will be interesting in terms of monitoring the process of your work. It is always interesting to watch how something is taking shape before your eyes, and regular reports on how your various projects are progressing, help to capture the imagination of your clients and get new offers from these clients about contracts.
4. Links to their latest and greatest blog posts. Undoubtedly, every freelancer to some extent needs to be engaged in a blog, and you can use your blog in business as an additional tool that will be the first to highlight some of your recent achievements. No need to write about these achievements endless chronicle: a simple note and one or two links can work wonders in the awakening of the interest of desired customers.
5. Invitations to social networks you have joined. Yes, it turns out there are social networks that do not begin with the word Face and do not end with the word Book! There are many new opportunities in the field of social networks. These opportunities all the time appear on the Internet, and whatever your specialization in freelancing, you can be sure that you have already created or created a resource suitable for your profession or qualification. Become noticeable on this resource and inform your recipients about it. This is a great way to build your reputation and earn professional respect.
6. Great job you’ve done recently. Presenting your work in the form of a portfolio or resume will serve not only to let potential clients notice that it is beneficial and interesting to work with you, but it will show the capabilities of your other projects to clients with whom you are currently working. Your customers may be interested in what you do for your other customers, and they may want you to do the same for them … or even more. By showing that you have certain skills to carry out a project that your clients may not be aware of, you create a wonderful place for additional opportunities.