How to attract more customers using geo-targeting
Geo-targeting allows you to take into account the geographical location of the user and show advertising to those to whom it will be interesting here and now. For example, a…

Continue reading →

RHYTHMS OF WORK AGAINST RHYTHMS OF CREATIVITY
The word "performance" never aroused my particular interest, although I, I confess, sometimes used it. This word can mean 1) "fruitfulness, productivity" and 2) "the ability to produce a particular…

Continue reading →

Killers of a young business: 5 factors that can put an end to your startup
If you heard about a startup a couple of years ago - most likely it is already gone: the project, as they say, is frozen. Opening a business in an…

Continue reading →

INVESTMENT IN PRODUCTIVITY

We can all be more productive as individuals and organizations. You can always increase profits, just by adding resources from the side. But what increases productivity? As a rule, no increase in resources. More money that gives the same result for a dollar spent is not an improvement. What will help to get more out of the energy expended is the conscious fulfillment of at least one of the four points that are not made by themselves: cleansing, concentration, systematization, and action.

Filtration and cleaning. Any activity, if it does not utilize its own waste, slows down the system and requires unnecessary effort to deal with the accumulated waste. What is not needed? Old projects, outdated regulations and protocols, unreviewed treaties, toxins that are not removed from the body – all this takes place and distracts attention, and is of no value. But if this is removed, then the speed and performance will automatically increase. But to remove the garbage, you need aspiration and action – because if there is no conscious interest, it will be more and more difficult to do it.

Concentration. Mental and physical forces are automatically mobilized if there is a goal, and suddenly disappear and exhausted if there is no goal. What is the purpose of … this meeting, proposal, vacation, department, table, work? What are we trying to do? Where are we going? Clear answers to these questions generate energy that will produce results with less effort. But to focus, you need to be careful. Without control, chaos will enter you like a thief at night.

Systematization Look at the systems that surround you now. They are valuable not on their own, but because of what they were created for – for comfort, protection, support, communication, attention, visibility – with minimal energy expenditure. Without systems, we would have to spend a lot of time supporting it all on our own. When we run on business without a list of assignments, we will most likely not be as productive as we could. If there is no person who answers calls, then everyone will have to be distracted by the phone when he rings. If my paint brushes aren’t fine, I limit my creative impulse. Systems do not arise by themselves. Productive people always ask themselves: how can I better organize and simplify my affairs?

Act. It is easier to move when you are already in motion. It takes less effort to redirect something that does not move there, than to start a movement from scratch. Fear of uncertainty and possible negative consequences of an erroneous decision can easily lead to analytical paralysis. If something should not be the same as it is now, and the “next action” has not yet been determined, then there will be a paralyzing fear and a halt. Performing simple sequential physical steps is often the key to releasing energy reserves and generating productivity impulses. But you need to purposefully keep your brain tuned to perform specific actions.

Any of these four driving forces can increase your productivity, both qualitatively and quantitatively, but in order to put them into practice, you need to consciously make an effort. And the lack of one item can hurt all the work. You may have a clean, focused, active department that lacks a description of the work, and it will not be as effective as it could be. The team can be well organized, work overtime, have clean baskets, but not be focused on what they need to do. And you can have an energetic, purposeful and organized leader with a huge number of calls not made and unfulfilled obligations that are on his shoulders a heavy burden.

A stable, highly productive person focuses on what is important, fixes and systematizes the unfinished business that is still relevant for life and work, and regularly takes steps to formulate and complete the tasks that he must perform. If you work at this place is not as productive as you would like, which of these points is currently your weak point? Which of them could be an opportunity to introduce improvements to your company or family? Can or should such concepts as cleansing, concentration, systematization and active actions be applied in practice in important areas? What do you think an investment strategy should look like?

3 MAIN COUNCILS FOR A BEGINNING ENTREPRENEUR
1. Burn all ships Imagine yourself for a second a warrior who traveled by sea to the lands of the enemy. A few moments before the start of the attack,…

...

NON-STANDARD BUSINESS LESSONS. STORIES WITH MORALS
1. Once the mouse noticed that the farm owner had set up a mousetrap. She told about this chicken, sheep and cow. But they all answered: "The mousetrap is your…

...

6 EXCELLENT WAYS TO USE E-MAIL MARKETING TO SEARCH FOR WORK
6 types of content for your email distribution Here are six types of content that will help you get orders via e-mail: 1. Recommendations from clients and colleagues. Feel free…

...

10 effective tips to help you find the best web developer
Linus Torvalds, a Finnish-American software engineer, states: "Most good programmers do not program because they expect money or people's approval for it, but because it is fun to program." And…

...