WE TRANSFER SALES RECEPTIONS ON INCREASING SALES, OR EFFECTIVE MATHEMATICS
You went to a coffee shop, and there are two promotions simultaneously: the first offers an additional 33% of coffee, the second - a 33% discount on a standard cup…

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4 METHODS WHICH WILL HELP TO MAKE MORE SMART SOLUTIONS.
1. Increase the number of options Chip describes a study conducted at Carnegie Mellon University. It studied 168 decisions in the field of business and it was found that only…

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FORMULATE QUESTIONS CORRECTLY
Most people ask themselves just stupid questions. Unwanted questions divert your attention from what you want, to what you don't want. And, since we mentally ask ourselves and answer every…

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4 METHODS WHICH WILL HELP TO MAKE MORE SMART SOLUTIONS.

1. Increase the number of options
Chip describes a study conducted at Carnegie Mellon University. It studied 168 decisions in the field of business and it was found that only in 29% of cases, people who made decisions considered more than one solution to the problem. Chip advises managers that before they “fall in love forever,” they need to increase the number of options. Weighing in mind two excellent options, they are likely to see all the shortcomings of their first idea with which they were so in love.

Another tactic of this method is the ‘test with the destruction of the variant’. “Imagine that the evil genie destroyed the main version of your decision,” says Chip. – What do you do now? Even one additional option will significantly increase your chances of success. ”

2. Emotionally withdraw before making a decision.
Chip says that when making decisions, people are very often emotionally inclined to achieve quick results. Instead, he advises: “Make the short term as important as the long term.” He advises trying the Susie Welch method “10-10-10.” Think in perspective, the consequences of your decision after 10 minutes, 10 months and 10 years. Another good tactic is to imagine what your best friend advises you.

3. Be prepared to discover that you are mistaken.
Dan Heath believes that overconfidence is the cause of wrong decisions. He says that professionals, by contrast, tend to downplay the number of options for further developments. Do not discard the most adverse scenarios.

4. Arrange the traps
Dan says that people who know how to make the right decisions “set off an alarm” that works when critical indicators change. Therefore, they will never be taken by surprise. He cites the example of the rock band “Van Halen” and its leader David Lee Roth, who also became famous for his demand to supply the band with M & Ms candies before the performance, among which should not have been brown dragees. According to Dan, Rod didn’t imagine himself leading the violin. In fact, this clause was prescribed in a volume and full of small requirements of the group’s contract in order to make the performances safely. If there were brown copies of M & Ms on the plate, the members of the group understood that they should be alert because something more important than sweets could be missed.

As a result, the brothers invited the audience to review and re-arrange their way of making decisions. “In making a good decision, the way it is made is six times more important than just its subsequent consideration,” said Dan.

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