SUCCESSFUL NAMES OF COMPANIES – 5 DISTINCTIVE FEATURES
What’s the secret?
A well-chosen name can impress your fans, while a banal boring name is unlikely to add admiration for your business venture. True, it is never too late to change the name of the company. Some well-known companies changed their names when a more interesting idea arose (Xerox was once called Halloid Company; Nissan was Datsun; and LG is short for Lucky and GoldStar Co.). A good name can be both an instant insight, and the result of careful and long-term work. Although there is no magic formula for creating suitable titles, here are five common points that can be traced in all well-chosen titles.
Is it remembered?
Good company names are well remembered. After looking for ideas, leave time at least a week before deciding to think about options well. Even when you picked up good names, it is important to continue your search. The best names come to mind without having to check the list. You may be surprised at exactly which names will emerge from your depths of memory. If you remember this name, it will be remembered by others.
Brevity is the soul of wit
What do Nike, Apple, Facebook, Twitter, Dreamworks, Pixar and eBay have in common? Yes, these are very successful companies, but apart from this, the name of each of them is just two syllables. Research confirms that reticence comes down to memorability. Therefore, it will be prudent for the company to choose short and catchy names that are not easy for consumers to forget. While some argue that puns and ambiguities are well suited as titles, this is often not the case. The names of companies like “This crazy, crazy, crazy computer world” is not only difficult to remember correctly, but customers are unlikely to want to repeat this name to their friends.
They are functional
Think about what particular features you think your company should demonstrate. In 1998, Marc Andreessen, one of the creators of the Netscape browser (formerly Mosaic), worked on a new free program. According to Daniel Ehrenhaft’s book, Marc Andreessen: Web Warrior (Marc Andreessen: Web Warrior), Andreessen liked Mosaic, but the program still didn’t work as fast and was not as reliable as he wanted. Andreessen decided to rewrite the program and create Godzilla, which would outgrow his predecessor. In 2002, Andreessen released his Mosaic Godzilla – Mozilla – and the Internet was never the same again. Firefox, the best Mozilla web browser, is rated by some as the most common browser in the world.
Behind it is the story of creation
Some names just fall from the sky, so if you are inspired, use it to your advantage. In 1904, Thanksgiving Day, Holt Tractor photographed their newest steam tractor for earthmoving. As stated in the biography of the creator of the company, Benjamin Holt, the photographer noted that “the tractor is crawling like a caterpillar (caterpillar)”. Holt accidentally heard this phrase and exclaimed: “Caterpillar! A good name!” In 1910, Holt officially registered a new name for his construction equipment company, Caterpillar. The moral of this story is to always keep your ears on top. Inspiration can come at any time.
The emergence of a new language
Creating a word should not be the last untested opportunity; this option should be considered first. The creators of Google and Gizmodo did not find the names of their companies in a book or anywhere else, because they did not previously exist. Combine two words or concepts, write the wrong word, break stereotypes. Consumers value independent risky brands that are not afraid of competition. Let other companies be content with simple names. Let yourself be different!