How to attract more customers using geo-targeting
Geo-targeting allows you to take into account the geographical location of the user and show advertising to those to whom it will be interesting here and now. For example, a complex website promotion from webakula.ua/seo studio always takes into account at least basic information about the user – the country and the city. More accurate technologies allow you to track and address the client, which means that sites will be able to send him notifications of sales in stores near the house. This is how geo-targeting works, and marketers have long used geographic positioning capabilities.
Rules for effective use of geotargeting
Here are the main recommendations that enable geo-targeting to increase conversions on your resource:
Determine where most of your potential buyers are located.
Exclude the territory where the people you need are practically not found. Even if the development of the site here was carried out for a specific region, you can experiment with “geographic” settings – for example, run advertising only in a season.
Watch your buyers – if the message about the sale appears on the screen at the moment when a person passes by the store, then the probability of attracting it is higher than with a banal letter to the post office. Make sure that the “advertising radius” matches the requirements of your target audience.
Strengthen advertising in the relevant region, but do it by increasing the rates, and not by completely closing the advertising in other places. “Linked” regions can also be included in an advertising campaign at low rates.
Apply keys according to regional search queries. Often, people are looking for a “cafe in the square”, “a shop in the center of the city”, so the addresses or names of attractions should be tied to the keys of your goods and services.
Evaluate Central Asia on a regional basis. This is what is called the “mentality”, and in fact is a consequence of the level of education and level of life. If the city is divided into districts – working, sleeping, central, then the “neighbors” will have similar interests and targeted preferences.
Enable search history. After all, it may well be that your potential client is going to come from another city. Or look where the client was already. After all, many go to your favorite store, even if it is located in another part of the city.
You should also change promotional offers in time in accordance with the events taking place in the region.