5 KILLERS OF CREATIVE POTENTIAL
5 killers of creativity and what to do in order to create an incentive to work?
1 – Multitasking and Distractions
I know some people have mastered the art of doing several things at the same time and doing a bunch of things at the same time. I tried, but this is not for me. I can not concentrate on the project and at the same time respond to letters, talk on the phone, chat on Skype. In order for me to have an incentive for creativity, I need to focus my attention and strength on one lesson: working on a project.
Multitasking is not for me, but in a day I manage to do as much as those who do several things at the same time. In fact, it is simple and there is nothing new in it; all you need is a schedule that you must follow. When I need to work on a project and I understand that there is no incentive (for example, design for a customer), I simply turn off the phone, turn off the email, get rid of all the stimuli, and get back to work. It always works.
I noticed that in 2 hours of concentrated work, I manage to do much more than 8 hours of multitasking work.
2 – Lack of sleep
The great thing about freelancing is that you can work in your free time. It is wonderful! But for many of us, this means working in the evenings and on weekends and sometimes a bad dream! There is always a job that needs to be done and customers who need to pay attention.
Lack of sleep can be a real killer of creativity! Can you concentrate on something and be inspired if you are tired to death? Work will wait until tomorrow! Get enough sleep and the next day, full of new ideas and perspectives, get to work!
Note: Dave Navarro has a program called “How to become a morning person” and I can say that she really helped me learn how to get up earlier and do more things during the day. Try it and see if it helps you!
3 – Fear of failure
I am sure that sooner or later this happens to each of us. It’s not funny, the fear of failure can kill your creativity. You can not like everyone, and when you show the customer the work, he may not accept it. It happens.
Do not take it personally! On the contrary, try to find a productive and creative way to use (sometimes negative) energy. Take note, go back to the tablet and show what you can do. Always remember, if you are hired to do this job, it is only because the customer considers you talented, and, most likely, you are not the first freelancer to whom he turned.
4 – Financial Insecurity
It is not easy to concentrate on working on a project if you are only thinking about car fees, credit cards and collateral. A few years ago, when I quit my job, I was constantly thinking about money, I was so used to a stable salary every two weeks! In the first year I was very difficult, I was never sure that I could pay a fee for the car. But then I realized if I just raised the price a little, and I could postpone a little. Voila!
I am a web designer and have no idea about the average hourly wage in Canada. I don’t care. There is always someone who wants to do a job cheaper than me. It suits me! By the end of the day, it all comes down to how much time you are willing to sacrifice for a certain amount. I prefer to take a little more, focus on fewer projects (which in the end will bring me more money).
5 – Control and deadlines
Some customers have very large requests, they can be understood. Remember, they pay for it! But can you really create, if you are under pressure all the time? Some of them have no problems with this, but for those who have such a problem, there is a way to work fruitfully without being under constant control!
Always promise less than you can do. For example, you already have a design job and you know for sure that it will take you 3 weeks to complete it. Tell the customer that the work will take 4 weeks! Calm creativity, no pressure and always satisfied customers!