HOW TO BECOME RICH?
To begin with, we will define two basic rules: - The basis of wealth number 1 - your expenses are less than your income. - The basis of wealth number…

Continue reading →

Use spinia live chat and communicate with other players
How do companies hire an IP manager and not get problems
The phenomenon, when an organization is headed by a management company or an individual entrepreneur, appeared a long time ago. Despite this, it is still quite a rare phenomenon and…

Continue reading →

INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits, just by adding resources from the side. But what increases productivity? As a rule, no…

Continue reading →

This complicated Google Analytics: how it will help the business owner

It’s not easy for a business owner or a company director to understand Google Analytics when he has other important tasks besides promoting. The success of the project depends on the ability to work with data, evaluate the effectiveness of sources and quickly make adjustments – you cannot just brush off statistics or push the numbers to the contractor if you want to understand where your advertising budget goes and where potential growth points are.

The traffic for the site is the main value, but the more it is, the harder it is to analyze it. Google Analytics allows you to do an analysis of traffic sources, that is, sources of sites from which users have moved to your site.

The traffic sources of a small site are few: search engines, social networks, organic and paid traffic. On sites with high traffic, the number of sources can reach several hundred: e-mails, partner networks, price aggregators, paid traffic from other resources, and so on. How to analyze this data to make management decisions competently?

What is the Source / Channel report?

Suppose that from the technical side, Google Analytics is already configured, the data is collected correctly – we just have to evaluate them and draw the appropriate conclusions. Reports in GA not only identify and group indicators, but also provide data clearly, which is important for tracking the effectiveness of advertising campaigns.

First of all, pay attention to the report in the system in the “Traffic Sources” group – the “Source / Channel” report in the “All Traffic” subgroup, in which data on incoming site traffic is collected and grouped based on UTM tags.

The report consists of two blocks – “Upper” and “Lower”.
In the upper block, you can select a user segment — by default, these are all users and the time period, and you can also save, unload, or change the current report.

A segment is a part of traffic, united by a common feature. Below in this block is a graphical visualization of data: you can select up to two indicators and monitor their dependence on each other in the graph. The data is viewed in a breakdown of “day, week or month.”

The block is represented by three columns. Their names depend on the type of tracking purposes, but have a similar purpose:
Transaction / Conversion Rate (CR) ratio — what percentage of users make a purchase or reach a goal;
Transactions / Goals Achieved – number of purchases / goal achievement;
Income / Target Value – the amount of customer orders.
Data can be filtered using an optional parameter. For example, when evaluating the effectiveness of paid advertising to use the “Campaign”.

6 EXCELLENT WAYS TO USE E-MAIL MARKETING TO SEARCH FOR WORK
6 types of content for your email distribution Here are six types of content that will help you get orders via e-mail: 1. Recommendations from clients and colleagues. Feel free…

...

3 MAIN COUNCILS FOR A BEGINNING ENTREPRENEUR
1. Burn all ships Imagine yourself for a second a warrior who traveled by sea to the lands of the enemy. A few moments before the start of the attack,…

...

4 UNUSUAL BUSINESS IDEAS THAT HAVE BROUGHTED TO OWNER OVER MILLION DOLLARS
1. Pillows for cooking in the microwave oven American Kim Levin is the founder and owner of the Wuvit empire. It all started with the fact that Levin discovered for…

...

6 EXCELLENT WAYS TO USE E-MAIL MARKETING TO SEARCH FOR WORK
6 types of content for your email distribution Here are six types of content that will help you get orders via e-mail: 1. Recommendations from clients and colleagues. Feel free…

...