Killers of a young business: 5 factors that can put an end to your startup
If you heard about a startup a couple of years ago - most likely it is already gone: the project, as they say, is frozen. Opening a business in an…

Continue reading →

NON-STANDARD BUSINESS LESSONS. STORIES WITH MORALS
1. Once the mouse noticed that the farm owner had set up a mousetrap. She told about this chicken, sheep and cow. But they all answered: "The mousetrap is your…

Continue reading →

The training will increase the company's sales and profits.
Today's business is characterized by unusually high competition. For the consumer it is good, he has the opportunity to choose the best. But how to sustain this race, this struggle…

Continue reading →

This complicated Google Analytics: how it will help the business owner

It’s not easy for a business owner or a company director to understand Google Analytics when he has other important tasks besides promoting. The success of the project depends on the ability to work with data, evaluate the effectiveness of sources and quickly make adjustments – you cannot just brush off statistics or push the numbers to the contractor if you want to understand where your advertising budget goes and where potential growth points are.

The traffic for the site is the main value, but the more it is, the harder it is to analyze it. Google Analytics allows you to do an analysis of traffic sources, that is, sources of sites from which users have moved to your site.

The traffic sources of a small site are few: search engines, social networks, organic and paid traffic. On sites with high traffic, the number of sources can reach several hundred: e-mails, partner networks, price aggregators, paid traffic from other resources, and so on. How to analyze this data to make management decisions competently?

What is the Source / Channel report?

Suppose that from the technical side, Google Analytics is already configured, the data is collected correctly – we just have to evaluate them and draw the appropriate conclusions. Reports in GA not only identify and group indicators, but also provide data clearly, which is important for tracking the effectiveness of advertising campaigns.

First of all, pay attention to the report in the system in the “Traffic Sources” group – the “Source / Channel” report in the “All Traffic” subgroup, in which data on incoming site traffic is collected and grouped based on UTM tags.

The report consists of two blocks – “Upper” and “Lower”.
In the upper block, you can select a user segment — by default, these are all users and the time period, and you can also save, unload, or change the current report.

A segment is a part of traffic, united by a common feature. Below in this block is a graphical visualization of data: you can select up to two indicators and monitor their dependence on each other in the graph. The data is viewed in a breakdown of “day, week or month.”

The block is represented by three columns. Their names depend on the type of tracking purposes, but have a similar purpose:
Transaction / Conversion Rate (CR) ratio — what percentage of users make a purchase or reach a goal;
Transactions / Goals Achieved – number of purchases / goal achievement;
Income / Target Value – the amount of customer orders.
Data can be filtered using an optional parameter. For example, when evaluating the effectiveness of paid advertising to use the “Campaign”.

Proper solution to tax law problems
Today, a number of tax disputes may appear in the business. Most lawyers advise entrepreneurs on precisely such issues. Often, organizations that have a dispute with the tax service, as…

...

RULES FOR CONDUCTING DONALD TRUMP TALKS
1. Always have an idea of ​​what you are doing. It seems so simple, but more than once I came across situations where the other party had no idea what…

...

7 SIMPLE TIPS FOR WORKING WITH PEOPLE
If you often have to work with people, and you want to do what you are doing now, getting better returns, and spending less time, try using one of the…

...

Where is it better to register an offshore company?
The international company Aurora Consulting has been providing legal services to companies both in Ukraine and abroad for twenty years. During its existence, she managed to become one of the…

...