The word “performance” never aroused my particular interest, although I, I confess, sometimes used it. This word can mean 1) “fruitfulness, productivity” and 2) “the ability to produce a particular quantity of products.” It’s easy to figure out how you can control the release of a given quantity of products – for example, every day at your factory produces 100 devices of the same quality. Continue reading
What’s the secret?
A well-chosen name can impress your fans, while a banal boring name is unlikely to add admiration for your business venture. True, it is never too late to change the name of the company. Some well-known companies changed their names when a more interesting idea arose (Xerox was once called Halloid Company; Nissan was Datsun; and LG is short for Lucky and GoldStar Co.). Continue reading